Tourism has its peak during December 15 to January 15 and another peak during the Easter week. The district of Rodadero is a favorite resort of Colombians together with Cartagena and San Andres. The recently renovated downtown of Santa Marta with its blend of colonial and republican architecture attracts many visitors among them several cruise ships a week.
Las Fiestas del Mar (The Festival of the Sea) is an annual celebration during the midyear vacation period. One of the main events in the festival is the jetski show organized by Santa Marta Esqui.